Dutch firm eyes Kenyan groups with CSR Platform

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GoodUp, a Netherlands-based social enterprise, has launched in Kenya to tap into large corporates -willing to pump part of their profits into Corporate Social Responsibility (CSR) programmes.

The firm will offer a one-stop display for CSR activities they are funding, number of employees willing to join and also open room for crowd-funding for such projects.

Bart Lacroix, the general manager, said they chose Kenya to enter Africa – because it hosts head offices of firms interested in taking CSR to the next level.

“We want to support their strategies in supporting charity, it will require engaging employees, clients and community to do good without losing sight of the core business,” he said yesterday. Mr Lacroix said the platform will help firms to track their expenditure and impact.

“We are in discussions with banks and telcos for a start. In addition, most of the multinationals operating here are already working with us,” he said.

In the Netherlands, the social impact firm has partnered with over 25 corporates since its launch in 2016. Among the firms it works with are Deloitte, Philips, Rabobank, Accenture and Booking.com.

Source: African Strategic-Ventures (ASV) & Business Daily Africa.