Toshiba eyes EA market with Sh500m Nairobi Warehouse
By Rolex Owino
Electronics manufacturer Toshiba has invested Sh500 million to open its first regional warehouse in Nairobi’s Karen, becoming the latest electronics giant to set up a base in Kenya this year (2018).
The Tokyo-based brand hopes that bringing its stock closer to its East African customers – will significantly lower the cost of its products.
The manufacturer operates a South Africa-based branch, which has been servicing its customers across the continent.
“With the 30 square feet warehouse in Karen, orders will be serviced faster, and customers will notice a drop in price of our products and spare parts,” said Michael Kirore, Toshiba’s national development manager.
Its range of products includes air conditioners, printers, television-sets, laptops, washing machines, refrigerators and MRI scanners.
The Karen-based warehouse is expected to significantly cut the turnaround time for delivering orders to customers across the region.
Prior to its opening, the practice has been that orders are delivered to South Africa from Japan, for onward transportation to customers within Africa.
“Getting orders serviced would take a minimum of two weeks, but this is bound to change for the better now,” said Mr Kirore.
In a move to reclaim its market share in Kenya, Toshiba will operate vans that will serve as its mobile showrooms.
German engineering and electronics firm Bosch established its first dedicated showroom in Westland’s, Nairobi – in August this year (2018).
Later, within the same month, LG Electronics also opened its first showroom in the country, situated along Riverside Drive in Westland’s, Nairobi.
The unveiling of Toshiba Kenya’s warehouse comes just four months after Japan’s Sharp Corp. announced that it will acquire Toshiba Corp’s personal computer business for $36 million (about Sh3.6 billion).
Source: African Strategic-Ventures (ASV) & Business Daily Africa.